Social Media: what went wrong?


  • Wrong demographics
    • peer targeting instead of real audience in the community
  • Bad content
    • all about sales pitch
    • cut it is half
  • Lack of internal support:
    • CEO does not believe in this "computer thing"
    • your team thinks you are "out of it"
  • Stop Spamming
    • subscription emails vs. "your friend commented on your ..."


by Uki D. Lucas on Saturday, November 07, 2009
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My favorite quotations..


“A man should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects.”  by Robert A. Heinlein

"We are but habits and memories we chose to carry along." ~ Uki D. Lucas

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