salaries, bonuses and promotions are based on these evaluations.
A lot of people are humble, undervalue themselves and don't come up
with a solid reasons to support the higher evaluations.
I think it is important to remind oneself that the self-evaluation is
not God's final judgement day, and going to it with a head down and
hoping to get what one deserves makes no sense..
It is business, a fish market. Think of 400 people trying to sell more-
or-less the same stinking fish. The one that will feed their kids
tonight is the one who screams the loudest, the most creatively and
who wraps the stinking fish the nicest.